How To Connect With CPAs to Grow Your Bookkeeping Practice
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If you are like many bookkeepers, you might say that one of the hardest parts of growing a bookkeeping practice is finding clients.
In my firm, I found a way to combat this struggle by incorporating an awesome strategy that I’m so excited to share!
Something that I found to be super important in my firm was having multiple streams of lead generation. If you rely solely on traffic from your website, Instagram, or your networking group, most likely the leads will trickle in but you will limit your exposure.
I found great success growing my bookkeeping practice by emailing CPAs and creating referral partnerships with them! This is something I highly recommend you do if you are looking to grow your bookkeeping practice. Your current sales funnels could be performing well, but it is also a great way to connect with other professionals in the industry and establish authority.
Keep reading to discover how I was able to open the door to so much opportunity with CPA referral partnerships!
Step 1: Finding CPAs
When you start your search for CPAs to connect with, the possibilities are endless!
Try searching:
Locally (Chamber of Commerce, word of mouth, etc.)
Industry-specific Facebook groups
Networking Facebook groups
In-person networking groups
LinkedIn
Connecting with CPAs is a great way to grow your bookkeeping practice because many of them: don’t offer bookkeeping services, don’t have time to complete all the bookkeeping for their clients, or they offer bookkeeping but they simply don’t enjoy it!
You can take this opportunity to create valuable partnerships with CPAs by helping them support their clients while growing your bookkeeping practice.
Step 2: Draft an Email
Now that you’ve found CPAs to connect with, it’s time to email them!
Here’s what you should include in your email to a potential CPA partner:
Introduce Yourself
Give your new potential partner a peek into who you are and a little bit about your practice.
Add Some Flair
This is your chance to show your personality and give them an idea what it would be like to work with you.
Talk About Them
Ask them questions about their practice and the services they offer. This part is where you can really connect with them based on their struggles.
Add Value
Now is the time to connect with their pain points and provide solutions! Talk about the services you can offer to support them, or even supplement their scope of work. Emphasize how you can help them add value to their clients.
Call to Action
Finally, you want to end the email with a call to action by asking them to connect with you! You never know what amazing opportunities this one connection can create.
In my firm, I would often email CPAs and propose a referral partnership. Sometimes, the CPA would refer their tax clients to us for bookkeeping services, and sometimes we would just perform bookkeeping contract work under their business name.
We did this with SO many CPAs who only offered tax preparation and didn’t even offer bookkeeping to their clients. My firm never did taxes for our bookkeeping clients, so we would often send them to our CPA partners when tax time came around. This was helpful in ensuring that another set of eyes could confirm the books’ accuracy as well.
My practice found some amazing partnerships using this method of networking! I highly recommend emailing some CPAs to help grow your bookkeeping practice.
Not a Fan of Drafting Emails?
If you aren't sure how to draft an effective email yourself (or you simply don’t have the time), The Motherload of Email & Form Swipe Files is here to help! These are done-for-you email templates for all areas of your practice, including CPA outreach!
⚡ No more stressing about WHAT to say in an email.
⚡ No more staring at a blinking cursor, wasting your precious time.
⚡ No more reinventing the wheel every time you need to draft an email.
I created The Motherload of Email & Form Swipe Files specifically for bookkeepers and accountants who want to save time and easily communicate with leads, clients, and other professionals.
So in this blog we’ve discovered how to find CPAs to email, what to include in your email to CPAs, and which resource you can utilize to reach out to CPAs in a fraction of the time.
I would LOVE to know if you have found success working with CPAs and how referral partnerships have impacted your practice!
