Melissa Honan's Secret To Increasing Your Prices Without Losing Clients Or Wondering What To Say
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One of my all-time favorite humans in the bookkeeping industry is Melissa Honan. She's my friend, an incredible business owner, and a total freaking genius. She's even coached me on a few things for my bookkeeping and consulting firm!
Melissa is the CEO of Bookkeeping for Painters, a prior host of the I Love Bookkeeping podcast, a soon to be guest on my podcast and the founder of Melissa Honan Consulting. With over 100 clients in her bookkeeping and tax firm and $1.5 million in revenue, she definitely knows a thing or two about scaling a firm to success!
Want 1:1 coaching from her, too? You can apply right here.
When you own a business, with a physical location or all virtual, it's SO important to have biz besties and friends who understand the journey. I can't tell you how many times my business friends have been there for me when I just needed to talk through some roadblocks in my own business! Because they're going to come up, there's no doubt about that.
Especially when it comes to figuring out ways to increase your revenue.
We'd all love to generate MORE revenue in our firms, but we might not always have the capacity to take on more clients.
So what're you supposed to do?
That's what Melissa's helping us out within this blog.
She's created a simple, but effective course that helps bookkeepers and accountants:
Prepare their clients for a price increase
Decide when to implement a price increase
Make all future increases simple and easy
I've worked with 1,000+ firm owners who've struggled with raising prices and having those conversations with their clients. Because honestly, it's super awkward!
You never know if a client will end their contract when you propose a higher rate — especially with clients who you've worked with for a long time and who might be used to paying less than the industry standard.
And because our firms rely on income from clients to stay alive, it's scary to make a change that could rock the boat.
That's exactly why Melissa created How to Increase Client Prices.
In this blog, we're sharing a sneak peek into this self-paced mini-course so you can get started charging what you're worth ASAP.
When Should You Increase Your Prices?
There's two-ish parts to this answer, but this course covers both!
You need to increase your prices every year to account for inflation.
It's an industry standard to increase your prices annually, so she's included a fill-in-the-blank letter template that beautifully informs your clients how much they'll be paying for your services in the coming year. Using her method, your clients will be delighted to pay you more. What more could you ask for?
You need to increase your price when you've increased the scope of work.
We've all had those clients who want to tack on an extra layer to their monthly service mid-contract. And while we're pumped to be able to deliver those extra services, we also deserve to be compensated for them! Melissa gives you email templates to get that conversation started and FINALLY complete that task you've been putting on the back burner.
How To Set Up New Clients To Expect Regular Price Increases
This is something most firm owners don't think about when they're setting up their firms. It's a super simple way to eliminate any mystery about when, how much, and how often you're permitted to raise your prices!
Melissa includes the perfect solution to setting realistic expectations with new clients right off the bat: a clause in your engagement letter!
You'll have crystal clear verbiage you can add to your engagement letters so your new clients aren't surprised when they get their first price increase notification. It's a quick and effortless way to protect yourself against pricing pushback in the future.
And, like I mentioned above, you'll also get a professionally-written letter to send out to ALL your clients and the end of every year!
Earn More In Your Firm With The Clients You Already Have
I'm SO excited to see this mini-course from Melissa available to firm owners — and for an absolute freaking steal!!!
She's giving you these time-(and sanity)-saving templates to help you start the conversation of price increases during the onboarding process AND ease into it with your existing clients who've been due for an increase.
If you're ready to charge your worth and generate more income with confidence, you can join How to Increase Client Prices right now!
Or if you need a little more information, Melissa made you a video to watch that explains exactly why she created this course and how it can help firm owners like you! Watch the video here.
FAQs About How To Increase Client Prices
Can you help me price my services?
This course doesn't include coaching or 1:1 feedback on how to price your services. If you're interested in coaching with Melissa, you can apply here! The content in this course is focused on how to have those conversations around pricing with your clients in a way that makes them feel supported, not blind-sighted.
Can you help me create my offers and packages?
This course doesn't include content on how to create your packages, offers, or services. So you'll need to apply for individual coaching if you want Melissa's help with that or look out for her future program releases that may cover this topic in more depth.
When does the course start?
Whenever you want, my friend! You’ll get instant access to the content and you can go through it at your own pace.
Here's a Recap of Exactly What's Included in This Mini-Course
How to Increase Client Prices is a self-paced course with video instruction, templates, and examples to help you stop procrastinating and confidently increase your client's monthly rates.
You'll get:
A price increase engagement clause you can copy and paste directly into your engagement letter
2 fill-in-the-blank email templates to send to clients: 1 for general price increases and 1 for scope of work increases
The Ultimate Price Increase Letter that helps you communicate the value of your service and make announcing your new rates a cinch
If you've been putting off raising your rates because you're worried about what your clients might say or because you're not sure how to bring it up without being awkward, this is for YOU.
Get instant access to all the content in the course right now and increase your prices by tomorrow!
