Episode 60: Tips & Tricks to Elevating Your Social Media Presence with Sydney Chase

Apr 3

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Conquering Workflows & Systems for Bookkeepers & Accountants podcast with Alyssa Lang, founder of Workflow Queen and Magnetic Bookkeeping & Consulting and Sydney Chase the CEO of 22 Marketing Co., a dynamic social media marketing agency dedicated to helping creative and passionate female entrepreneurs increase their impact on social media. Episode topic: Tips & Tricks to Elevating Your Social Media Presence with Sydney Chase

Alyssa Lang interviews Sydney Chase, Founder of 22 Marketing Co. and also that social media management company we use here at Workflow Queen and Magnetic Bookkeeping & Consulting. They dive deep into all things social media from how to be consistent, easily make content without draining yourself, investing in a social media manager and so much more.

In this episode you’ll hear:

How to be consistent on socials and how to let go of the pressures that come with
How to choose what social media platform you should be on to attract your dream clients
What metrics to track to know your social media is performing

Resources mentioned in this episode:

💻 Shop 22 Marketing Co. eBooks and freebies here

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In today's digital age, having a strong social media presence is non-negotiable for bookkeepers looking to attract their dream clients and scale their businesses. But with the pressures of consistency, choosing the right platform, and tracking performance, it can feel overwhelming. Drawing inspiration from a recent podcast episode featuring Sydney Chase of 22 Marketing Co., let's break down how to elevate your social media presence, keep your sanity intact, and maybe even have a bit of fun along the way.

The Great Social Media Handoff

Let's kick things off with a confession: I used to dread social media. The thought of keeping up with posts, comments, and the constant need for content felt like a mountain I just couldn't climb. That was until I met Sydney and her team, who took the reins of both my Workflow Queen and bookkeeping firm's social media.

Switching to 22 Marketing Co. in the summer of 2023 was a game-changer. Sydney's knack for strategy and her team's ability to stay on top of interactions breathed new life into our online presence. It was a relief to let go and trust someone whose entire mission is to make your social media shine.

Remember when I was all over my socials, trying to juggle content creation with my endless to-do list? Those days are long gone. Sydney's team has mastered the art of making it look like I'm everywhere, all the time, without me actually being glued to my phone. It's like magic, but better because it's real and it works.

Consistency is Key (But Don't Chain Yourself to Your Phone)

Remember that time you thought you could juggle social media management, client meetings, and your coffee without spilling anything? Yeah, me neither. Outsourcing is like giving yourself permission to breathe (and maybe even enjoy that coffee). Outsourcing doesn't mean losing your voice; it means amplifying it without the burnout. You don't have to be the one managing every post or reply. Outsourcing your social media management to experts who align with your brand can free up your time and mental space, allowing you to focus on what you do best: bookkeeping.

Content Creation Tips:

B-Roll Footage: Utilize B-roll footage to create engaging content without being front and center. This could be clips of your workspace, your morning routine, or even your pets. It's about setting the scene and telling a story without the need for constant face-to-camera interaction.
Batch Content: Dedicate a few hours each week or month to batch creating content. This helps maintain consistency without the daily pressure.
Schedule Posts: Use social media management tools to schedule your posts in advance. This ensures your social media feeds remain active, even on days when you're too busy to post in real time.

Choosing the Right Platform

Know Your Audience:

Not sure whether to TikTok your way through tax season or LinkedIn with other professionals? Here's the scoop: Go where your people are. For many bookkeepers, platforms like Instagram and LinkedIn are goldmines for connecting with potential clients. However, the key is to focus your efforts where they'll have the most impact.

Platform Performance:

Instagram is ideal for visual storytelling and connecting with creative entrepreneurs and small business owners.
LinkedIn offers a professional setting for networking and showcasing your expertise to a more corporate audience.

For my bookkeeping firm, Magnetic, we realized LinkedIn was like shouting into the void, while Instagram was where our ideal clients were partying. It was a no-brainer to focus our energy where it actually made an impact. Deciding to go all-in on Instagram was a strategic move based on where our audience lives and breathes. It's about playing to your strengths and understanding where your message resonates the most.

Tracking Your Social Media Performance

Engagement Rate:

Sure, likes are nice, but comments, shares, and DMs are where the real magic happens. Engagement shows that your content resonates with people, sparking conversations and building relationships. It's like the difference between a nod from across the room and an actual conversation.

Your engagement rate is a critical metric to track. It tells you how much your audience interacts with your content, offering insights into what resonates with them. High engagement rates often indicate content that educates, entertains, or inspires your audience, prompting them to like, comment, or share.

Traffic Conversion:

Remember, social media is a marathon, not a sprint. Some followers might lurk in the shadows for months before reaching out, so patience is key. Ultimately, the goal of your social media efforts is to convert followers into clients. Track how many people are clicking through to your website, booking calls, or downloading resources from your social media profiles. Tools like Google Analytics can help you understand the path users take from social media to your site.

Brand Awareness vs. Direct Conversion:

Seeing real results from your social media efforts is the ultimate goal. For us, focusing on Instagram led to significant conversions, including landing a dream client from a single post. It's proof that with the right strategy, social media can be a powerful tool for growth.

Remember, not every follower will convert immediately. Social media is as much about building brand awareness as it is about direct conversion. Consistent posting keeps your brand top-of-mind, so when a follower is ready to hire a bookkeeper, your firm is the first they think of.

The Takeaway

Elevating your social media presence as a bookkeeper doesn't have to feel like a second job. With the right strategy, help, and mindset, you can connect with your dream clients and grow your business, all while keeping your sanity intact. So, go ahead, outsource that social media management, choose your platforms wisely, and focus on what truly moves the needle. And who knows? You might just find yourself enjoying the process.

Remember, in the world of social media, authenticity reigns supreme. Keep it real, keep it you, and the right clients will find their way to your digital doorstep. Happy posting!

About our guest:

22 Marketing Co., led by CEO and founder Sydney Chase, is a dynamic social media marketing agency dedicated to helping creative and passionate female entrepreneurs increase their impact on social media. The company prides itself on being the go-to "social media BFFs," offering services that include social media management, consulting, coaching, and content creation.

Sydney, a social media marketing expert, emphasizes authentic and personalized marketing that focuses on real connections rather than just numbers. With a vision of making social media a fun, easy, and simple way to build a community of online friends, 22 Marketing Co. is committed to helping businesses flourish in the digital world while ensuring a fulfilling life outside of work and prioritizing mental well-being.

Connect with Sydney:

Connect via Email: hello@22marketingco.com
Follow on Instagram: https://www.instagram.com/22marketingco_/
Follow on Facebook: https://www.facebook.com/22marketingco/

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