Episode 88: The Art of Pricing: Insights on Creating Value and Confidence in Your Pricing with Helena Donald
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Conquering Workflows & Systems for Bookkeepers & Accountants podcast with Alyssa Lang, founder of Workflow Queen and Magnetic Bookkeeping & Consulting and Helena Donald, Money Mindset Expert and Founder of Girl Unfiltered. Episode topic: The Art of Pricing: Insights on Creating Value and Confidence in Your Pricing with Helena Donald
Alyssa Lang interviews Helena Donald, Money Mindset Expert and Founder of Girl Unfiltered, on exploring the hidden impact of money mindset on businesses and uncovering techniques to charge your worth with confidence. Alyssa and Helena dive into addressing limiting beliefs surrounding money, valuing inner work, and providing unique approaches to elevate your financial success in your business.
In this episode you’ll hear:
Why awareness of early programming around money is crucial for business growth and personal confidence in pricing your clients
How to connect with clients on a unique level and lead with value to create a better client experience
What methods help in transitioning from hourly rates to value-based pricing that feels good
How clearing limiting beliefs around money leads to a more fulfilling and successful business approach
Resources mentioned in this episode:
💸 Money Magnet Meditation gift from Helena
🎙️ Girl Unfiltered Podcast by Helena Donald
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Ever feel like no matter how hard you hustle, you’re still stuck? Or maybe raising your rates feels like a battle you just can’t win? I get it. On this episode of Conquering Workflows and Systems for Bookkeepers and Accountants, I sat down with Helena Grace Donald, a money mindset expert, to chat about the blocks holding you back and how shifting your mindset can change everything—personally and professionally.
Helena didn’t just drop tips—she shared real, relatable stories (including some of her own breakthroughs). Plus, she’s gifting you access to her Money Magnet Meditation to help you align your energy before your next big call. If you’ve ever wondered how your money mindset might be holding you back, this episode is a must-listen.
Your Money Story: Why Early Programming Shapes Everything
What’s the first thing that comes to mind when you think about money? Helena says those early experiences around money are still playing a role in your business today. Whether you grew up in a household where money was tight or treated like a taboo topic, those messages shape your beliefs—and those beliefs impact how you run your business and price your services.
“If money was your partner, how would it describe the way you treat it?”
Helena explained how she hit rock bottom in her own business before realizing she had to do the inner work. Identifying those old beliefs allowed her to charge what she’s worth, set boundaries, and build a business that feels good. The same can be true for you—you just have to get curious about your programming.
Leading with Value: Ditching Desperation on Sales Calls
Ever feel desperate on a sales call? (Yep, been there too.) It’s easy to fall into the trap of needing a “yes” from a client to feel safe, successful, or validated. But here’s the thing: clients can feel that desperation.
“When you focus on what you can give, rather than what you need, it changes the whole vibe.”
Helena’s advice is to lead with value—share your insights, build real human connections, and stop worrying about giving away too much. That energy shift is magnetic. And the best part? Even if the client doesn’t sign with you, they walk away feeling supported and trusting your expertise. Win-win.
Moving from Hourly Rates to Value-Based Pricing
If you’ve ever struggled with the idea of charging for the value you provide instead of your time, you’re not alone. Helena and I both know how scary that jump can feel—especially if you’re used to thinking that more hours worked = more money earned. But here’s the truth: your time isn’t the only thing you’re selling—your experience and expertise are priceless.
“I can do in one hour what took me five years to master. Why wouldn’t I charge accordingly?”
Helena suggests experimenting with your rates until you find what feels good. If setting a new rate makes you feel nervous, try using her Money Magnet Meditation before your next call. Aligning your energy makes a huge difference—it helps you show up calm, grounded, and confident, instead of second-guessing yourself.
Clearing Limiting Beliefs: The Secret to Long-Term Success
Here’s the kicker: limiting beliefs around money don’t just affect your pricing—they affect your entire business. Whether it’s the idea that you have to hustle to succeed, or the fear that clients won’t pay what you’re worth, those beliefs are holding you back.
“You have to uncover the hidden stories you’re telling yourself about money—and then rewrite them.”
Helena works with clients to identify and release these beliefs through mindset coaching. The result? More aligned clients, higher prices, and—most importantly—less stress and more joy in your business.
The Ripple Effect of Abundance
Abundance isn’t just about money—it’s about feeling supported and fulfilled in every area of life. Helena gave a great example: she recently opened her freezer and felt a wave of gratitude because she had prepped meals for her family.
“When you start noticing abundance everywhere, it changes how you show up in your business. You realize you’re already enough.”
This shift in focus allows you to step away from scarcity and show up with ease—whether that’s during a sales call, a launch, or just your day-to-day work.
Action Steps to Shift Your Money Mindset
If you’re ready to transform your relationship with money, start with these steps:
Reflect on Your Early Money Programming: What beliefs did you inherit about money? How do they show up in your business decisions today?
Lead with Value: Approach your sales calls with the mindset of serving, not selling. When you focus on giving, clients trust you.
Experiment with Value-Based Pricing: Start small and adjust until you find a price point that aligns with your worth.
Clear Limiting Beliefs: Use Helena’s Money Magnet Meditation to release the mental blocks keeping you stuck.
Your Business, Your Rules—Start Shifting Today
This episode was packed with insights and practical tips. If you’re tired of underpricing yourself, feeling stressed over sales, or stuck in old money patterns, it’s time to make a shift. When you do the inner work, everything changes.
🎧 Listen to the full episode now!
About our guest:
Helena Grace Donald works with ambitious women to radically release their internal money blocks, fears and limiting beliefs so they can shatter their inner glass ceiling and tap into the frequency of abundance that they not only desire, they also deserve. She uses a range of tools and modalities, such as Matrix Reimprinting and EFT. She is the founder of Girl Unfiltered, the author of Learning to Love the Girl in the Mirror and the host of The Girl Unfiltered Podcast.
Connect with Helena:
Follow Helena on Instagram: @iamhelenagrace
Check out her website: https://www.girlunfiltered.com/
Listen to her podcast: https://www.girlunfiltered.com/the-girl-unfiltered-podcast/
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